Online gaming has been one of the fastest rising industries, currently growing at the rate of more than 20% every year. There are zillions of online game sites on the internet, each catering to different kinds of people. Online games have been developed for people of all ages, from kids to grandmas.
Game developers were the first people to take advantage of the internet and extend computer gaming onto networks. Now let’s try to find out why online gaming has become so popular today.
Games have always been a great way of pastime to people. The gaming technology has become so popular that many companies have introduced their own games. To play online games, you don’t even need a partner if you wish to play alone. You can just play against the computer itself.
However, with the rise of the internet, game developers realized that by having centralized gaming systems, they could leverage the potential of collaborative gaming. People found playing games a much more absorbing experience, knowing that they were playing with a real person on the other end of the group.
Online advertising is another major reason for the rise of online game sites. As these websites became popular, advertisers found it viable to advertise their products and services on them. These sites featured more than 8.6 billion ads in the year 2008 alone. The sites earned a lot of revenue from advertising, which made it possible for them to offer the users with a lot of games for free.
In recent times video ads have become very popular. Research showed that people would be more attracted to video ads playing just before a game starts, than the normal static ads. Video ads generate greater revenue for the websites and it also reduces clutter, by taking no space at all.
What about recession:
Why are online game sites flourishing in spite of the economic recession, where just about every industry has been seeing declining profits and even losses? There are a lot of reasons for this, the most important being that there is a lot of free gaming contests on the internet. Nothing can beat something which is given for free, not even recession.
Gaming has provided great fun to a lot of people. With people having to tighten their purse strings, other forms of entertainment have been forced to take a backseat. People have curtailed to their usual game-related purchases. Online games have allowed people have guilt-free fun in the comfort of their homes.
Online game sites have become hugely popular because they have created a win-win situation for everyone involved, the developers, the masses and also the advertisers. Beyond doubt, online gaming is here to stay for a long time.